Lanches Amazon Alexa+ Features with Natural Conversation
The Amazon Alexa is finally going with AI. Amazon has unveiled ‘Amazon Alexa+,’ an enhanced version of its voice assistant powered by generative artificial intelligence. This upgrade transforms Alexa from a basic voice assistant into a more conversational and intuitive AI companion. The Amazon Alexa+ can engage in more natural dialogues with an understanding of user tone and context to provide more accurate or context-aware responses.
The beyond-basic tasks, Amazon Alexa+ can handle complex activities such as booking reservations, sending messages, managing smart home devices, and orchestrating events all through voice commands. An assistant learns from user interactions, remembering preferences, routines, and dietary restrictions to offer tailored recommendations and proactive assistance. A deeper integration with Amazon Music, Fire TV, and Ring devices allows users to control playback with AI-generated video summaries.
These new features work best if you are using Fire TV, Ring cameras, and other Amazon products, making it harder to switch to alternatives like Google Assistant or Apple Siri. The devices equipped with a screen, Amazon Alexa+, introduce customizable widgets and animations, enhancing user interaction with dynamic visuals. Amazon has completely overhauled Alexa to keep up with advancements in AI, particularly since the rise of ChatGPT.
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Alexa also introduces agentic capabilities, which will enable Alexa to navigate the internet self-directedly to complete tasks on your behalf behind the scenes. Instead, they just plugged in an LLM (large language model) company to rebuild Alexa’s architecture from the ground up. Alexa now uses a mix of Amazon in-house Nova models and third-party AI, including models from Anthropic.
Speaking of availability, Amazon Alexa+ is accessible on existing Echo devices with and without screens, as well as through a new smartphone app. Amazon Alexa+ continues to dominate the smart assistant space, surpassing 600 million enabled devices as of February 2025.
