Amazon Set to Release Long Delayed Alexa Generative Ai Revamp

Amazon is set to release its long-awaited and delayed—Alexa generative artificial intelligence voice service, said the three people familiar with the matter, and the matter has scheduled the Press event for later this month to preview it. Once would mark the most significant upgrade to the product since its initial introduction accelerated a wave of digital assistants more than a decade ago Amazon on Wednesday sent press invites to an event to be held on 26 February in New York featuring the head of its devices and services team, Panos Panay. The spokesperson said the event was Alexa-focused but declined to elaborate.

AI service will be able to respond to multiple prompts in sequence, and the company executives have said the event acts as an agent on behalf of users by taking actions for them without their direct involvement. That’s a contract with a current iteration, which generally handles only a single request at the time. A new generative AI-powered Alexa represents at once a huge opportunity for Amazon which counts more than half a billion Alexa-enabled devices in the market, and tremendous risk. Amazon is hoping the revamp designed to be able to converse with the users can convert some of its hundreds of millions of users into paying customers to make an effort to return for the unprofitable business.

Initially, Amazon plans to roll out the new Alexa service to a limited number of users and will not charge for it to the people though it has considered a $5 to $10 monthly fee.