Honasa consumer ltd., the parent of India’s personal care brand, MamaEarth, seems to be a global giant in the beauty market with their super selling products like onion hair oil and curd-and-turmeric face masks.
Varun Alagh co-founder and chief executive officer of Honasa consumer ltd. Said India’s consumers need and demand organic and naturally made products which can be customized according to their needs. “We make products according to the typical weather conditions and cultural practices followed in India. This is what we can say is our differentiator and USP”.
Honasa consumer leads the personal-care brands and even challenges the global giants in India. Honasa consumer’s flagship brand, Mamaearth creates toxin-free and suitable to all skin and hair type products such as clay face masks, onion hair oil etc. Today, Honasa comprises of various famous brands such as Mamaearth, the derma co., dr. sheth’s and BBlunt, aqualogica etc.
International competitors offer products which are mostly non-suitable for the tropical Indian weather and climate and hence, an Indian brand who knows the conditions and demands of the consumer can make it a big deal here.
Honasa’s revenue for the quarter ending on December 31st took a fly, having 4.88 billion rupees revenue. Profits for the same went about 259 million rupees. Simultaneously, its shares gained 32% profits and the company raised 17 billion rupees in November in Mumbai.
In august last year, the company registered an approx. of 150+ crore rupees ARR. Honasa’s the derma co. crossed the 350 crore rupees mark during the financial year 2024, making it the second brand after Mamaearth and giving tough competition to the brands like Plum and Minimalist.
