Yes, you heard it right Reliance and Disney have merged and with this, it has become India’s biggest media and entertainment company which has 118 channels and 2 OTT platforms. And with a comparison with other media companies, it is 3 to 6 times bigger and that means there is 2 second number in competition. Not even close. Explore the dynamic world of corporate mergers as we unravel the intricacies of the Reliance Disney merger and the Viacom 18 fusion in this comprehensive business case study video! Join us as we explain the strategic moves made by industry giants Disney, Reliance Industries, and Viacom 18 in media and entertainment.
Media and entertainment company Disney division when came in India was not getting better retunes and during IPL the fight to buy the rights with Reliance the big amount went so high, that there was an issue between both of them, whereas Mukesh Ambani was not behind in putting money but Disney was not in a good situation. According to news when Disney came to India they had put money but they hadn’t made money. Now they have decided to merge with Reliance and be a good friend together
The ever-evolving landscape of the OTT (Over-the-Top) platforms. Nita Ambani and Mukesh Ambani’s roles in shaping this monumental deal are dissected, offering a unique perspective on the power play in the media and entertainment industry. From the birth of Disney Plus Hotstar to the intricacies of Viacom 18’s merger, we cover it all. Explore the competition with major streaming platforms like Amazon Prime Video, Netflix, SonyLIV, and Zee5, and understand the strategic positioning of Jio Cinema in the wake of IPL 2024.
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Media and entertainment company Disney Star India and Viacom 18 merger is also subject to regulatory and third-party approvals. Don’t miss the latest updates on Disney Star India and Viacom 18’s collaboration, setting the stage for a new era in the entertainment industry. updates. After this 70000cr deal, Mukesh Ambani invested a fresh 11500cr. In this deal, Disney has a 37% share and Mukesh Ambani has 63%.
According to the news media and entertainment TV market share is 42%, TV ads 40%, Subscriptions 44%, viewers 46% is only with Mukesh Ambani. By looking at this margin this Reliance is half of the market. In the sports market, 80-90% is with Mukesh Ambani. In FY22 sports budget was 7100cr which was 80% contributed by Disney. In IPL the budget was 4600cr with Disney. Last year’s TV rights and Digital rights were sold separately at 23000cr each. Now the scenario is changing both are now one so no profit will be divided in media and entertainment.
Both Reliance and Disney have 200000 hours of content which contains every movie, series, and much more in media and entertainment. Now they have Disney, HBO, NBC, Universal, and Paramount content with them. This OTT will be a big struggle for Netflix and Prime and there will be huge competition. All the best deals are with this merger where they will get a superb deal with more viewers in media and entertainment.
Conclusion
Sometimes it is better to be together playing, rather than playing alone in the market. The big giant might not let it survive in the market. Just surrender and play together as biggest media and entertainment .
