Anubhav jain from uttar Pradesh from small town moti nagar. Jain Shikanji name was given to him by his grandfather in 1957. They started in the small shop of their grandfather, and now, in North India, it is very famous. The jain shikanji name is used virtually everywhere, but in Moti Nagar, they were selling for 64 years or more.
There, they serve the shikanji, the masalas, and their different products as well. The famous shikanji was different from the rest, as the shikanji consisted of black pepper, clove, anar dana, and some secret masala, which made it a unique jain shikanji. And that is the monopoly of jain shikanji. Lemon is acidic in nature; it helps to improve the digestion of the body and plays a crucial role in removing the thrist.
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Black pepper (काली मिर्च): The salient feature of this is that it is used by doctors in the treatment of chronic respiratory disorders and asthma. It also helps with digestion and improves taste. For Pan India, they are available at Amazon India. From Amazon, they have served more than crore people across india.
They made their pre-mix shikanji and named it instant jain shikanji, and that has also captured the market. They also invented chat masala, chai masala, and thandi powder, different kinds of pickles, and much more products they have in their catalogs.
Now they are planning to take their business to pan india. They also told me that people have only tasted the masala and the actual shikanji. Bombay, Gujrat, and Bangalore people have never tried the shikanji.
In summers, many people stop their cars to make them cool to drink jain shikanji and their bodies cool. That special masala changed the way of thinking and made everyone drink jain shikanji. They have 75+ outlets in Delhi only. And soon we are moving to a franchise model as well. They have also started with a proper restaurant, where, as earlers, they were selling only jain shikanji with pakoda. That fizziness of soda and masla of shikaji that stops people on different highways in India like the Merrut Highway, the Dehradun Highway, the Jaipur Delhi Highway, and many more—the list is much longer.
The part of this Jain shikanji is that many people have opened fake shops across India and are selling them as real, but they are trying to shut down those shops as soon as possible. To serve the real shikanji to everyone. Whoever comes to the outlet to drink shikanji takes their pre-mix masala home so that they can serve their members at home as well. The refreshing taste that gives them a real kick in their lives
In 2017, they opened a separate company, HPMB Food Products Private Limited, that is known as Honey Bhi and Money Bhi. Both brothers have each 25% share, and 50% is with the father, and in the Shikanji brand also, they are now mentioning it. To make it more successful, they went to the shake tank to ask them to grow their jain shikanji brand.
