Hello Friends, if you are a blogger, Are you a YouTuber or promote your business with an advertising agency? But today’s article is handy for you because all of you need to know how online advertising works—friends, as you might know, that Google AdSense is a very powerful advertisement network.
If you are a blogger or YouTuber, then you too must be earning money by placing Google AdSense ads on your blog or videos. During this time you must have heard about CPM, CPC, CTR, CPA, and RPM at some time or the other. Have you ever thought about this? Or have you tried to know what these are and how they affect your income?
New bloggers do not know this What are CPM, CPC, Page CTR, and Page RPM? Due to a lack of knowledge of these terms, new AdSense users are not able to understand the Income Report of Google Adsense. Nor are they able to know how they can increase their earnings.
What is Google Adsense CPC?
This is the most used and most popular term among advertisers. In this, money is paid per click and impression has no meaning here. In CPC, an advertiser pays when a visitor comes to a website/blog or video and clicks on its ads. If you are a blogger or YouTuber and you have placed CPC Ads on your blog. So when any of your visitors click on those ads, only then you will get some money per click, you will not get money only when the ads are shown or on impression.
What is Google Adsense CPM?
Here you may get confused after seeing the full form of CPM, but let me tell you that here the last letter M of CPM represents the Roman number 1000. This is the most basic tool of AdSense which is also called Cost per Thousand of Impressions. Through this CPM tool, the advertiser calculates. The publisher can find out how much cost he will have to pay for showing his ad 1000 times on a blog or video (impression). How much money is he getting for 1000 views (Views/Impressions) of ads on his blog or video? Advertisers bid on Google for CPM and set its cost as how much they want to pay for 1000 impressions. CPM bidding is mostly best for those advertisers who focus only on brand awareness.
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What is Google Adsense CTR?
Now above you learned about CPM and CPC which help calculate the cost of advertising. And now we will talk about CTR which depends on both CPM and CPC. Here CTR is helpful for any advertiser to know the efficiency or effectiveness of his ads. This means that it is detected by CTR. How many impressions were there on your website or blog or how many people saw the ads banner and how many of them clicked on those ads? Therefore
